Contact: Lisa Weber, coordinator, Live Healthy Iowa, email@example.com (319-464-5650 or 888-777-8881×116)
FOR IMMEDIATE RELEASE
Building a Culture of Wellness at School in 2013
Live Healthy Iowa announces new competition for Iowa schools
Ames, IA – Is providing a healthy environment for your kids or students a top priority of yours for the new year? Live Healthy Iowa and Live Healthy Iowa Kids have unveiled a new opportunity to build a culture of wellness in your school. The K-12 Cup Challenge was designed to increase adult and student participation in the 10 Week Wellness Challenge offered by Live Healthy Iowa, a program of the Iowa Sports Foundation.
The winner of the K-12 Cup Challenge will be the school with the highest percentage of participation and completion among students in Live Healthy Iowa Kid’s 10 Week Wellness Challenge and staff in Live Healthy Iowa 10 Week Wellness Challenge. The winning school will be awarded the traveling trophy for a year. All schools who participate in this challenge will receive a banner for display in their school that states their school chooses to live healthy.
“I think it says a lot for a school to embark on this challenge,” said Lisa Weber, coordinator for Live Healthy Iowa. “It shows a strong commitment toward reversing the obesity epidemic we are experiencing in America and more specifically, Iowa. This challenge gives schools a chance to increase physical activity levels and encourage healthier nutrition habits; which is definitely the direction Iowa needs to go in order to become the healthiest state in the nation!”
During the kid’s 10 Week Wellness Challenge, Iowa’s youth will be tracking their physical activity minutes throughout the entire 10 weeks and will also track 5 nutrition components during two week time periods. The nutrition components tracked are fruit servings, vegetable servings, ounces of milk, ounces of water and minutes of screen time. During the adult version of the 10 Week Wellness Challenge, adults choose whether to take part in the activity minute, weight loss or both divisions. They will track on a weekly basis their activity minutes and/or weight loss.
The challenge beings January 28th and runs until April 5th. Live Healthy Iowa and Live Healthy Iowa Kids offer a variety of challenges year round! To find out more information about the challenges offered, please visit www.livehealthyiowa.org and www.livehealthyiowakids.org.
To register your school for the K-12 Cup Challenge, please contact Live Healthy Iowa at firstname.lastname@example.org or 888-777-8881.